A balanced integration is one in which a company merges with other companies to try to control both upstream and downstream activities. Other benefits of vertical integration include increased sales and improved profits. Upstream integration – when a company buys another company that produces an input product for the product of the acquiring company – can reduce or eliminate the influence of suppliers on the company, thereby reducing costs. So far, Birds Eye has slowly faded because they have fixed costs related to vertical integration, such as tangible fixed assets, which cannot be significantly reduced as production demand decreases. Birds Eye used vertical integration to create a broader organizational structure with more levels of command. This resulted in a slower rate of information processing, with the side effect that the company became so slow that it couldn`t react quickly. Birds Eye has benefited from the growth of supermarkets only ten years after the competition. The infrastructure already developed has not allowed Birdseye to react quickly to changes in the market. While horizontal integration and vertical integration are two ways in which businesses grow, there are important differences between the two strategies. Vertical integration occurs when a company owns all parts of the industrial process, while horizontal integration occurs when a company grows through the purchase of its competitors. This article will help explain the main differences between horizontal and vertical integration and help companies decide which strategy is most beneficial to them by explaining the pros and cons of each approach. Vertical relationships are those in which one of the members has a greater reputation, whether because of power and authority or knowledge and wisdom. These relationships are inherently hierarchical and must be benevolent to function properly.
Relationships between grandparents, parents and children are the most common. These family relationships are also known as intergenerational relationships. In society in general, many relationships are traditionally vertical and are beneficial in terms of knowledge transmission, distribution of goods and policing. Teachers and students, employers and employees, guards and prisoners, as well as governments and their people are all vertical relationships. No matter how much freedom is given, it is always clear where the greatest position is in these relationships. Also called intragenerational relationships, these are the relationship between man and woman as well as fraternal relationships. Vertical relationships are also known as intergenerational relationships, which are between grandparents, parents, and children. At the same time, there are economies of scale that can be achieved. Often, companies have a number of suppliers, but if one of them is integrated now, it may make sense for them to become the only supplier. Therefore, it could benefit from lower unit costs due to increased production on the part of the supplier. Vertical integration through production and marketing contracts has also become the dominant model of animal production.
Currently, 90% of poultry, 69% of pigs and 29% of cattle are produced contractually by vertical integration.  The USDA supports vertical integration because it has increased food productivity. However,” Entrepreneurs receive a large portion of farm income that was previously thought to go to the farmer`s family.  Upstream vertical integration involves a company meeting with another company that is at one stage of the supply chain. In other words, it integrates with one of its suppliers. For example, Ikea depends on wood manufacturers. When integrated with the manufacturer, we see a vertical integration facing back. Companies keep abreast of their competitors.
Retailers know what sells well. If a company were vertically integrated into a retail store, manufacturing plant, and supply chain, it would be able to create ”imitations” of the most popular branded products. An imitation is a copy of a product – a similar product, but a company with marketing messages and packaging. Only powerful traders can do this. Trademark manufacturers cannot afford to sue for copyright infringement because they would risk losing a large distribution through a large retailer. Employee development also includes vertical and horizontal dynamics. Vertical skills development refers to the training of employees to take on increased responsibilities. For example, a plant manager may promote an experienced machine operator to oversee an entire department. After a while, the next step might be to promote him to oversee multiple departments, and so on.
The worker moves through the chain of command and learns management skills along the way. Under production contracts, farmers raise animals belonging to integrators. Breeding contracts contain detailed conditions for breeders, who are remunerated according to the efficiency they use with the feed provided by the integrator to raise the animals. The contract stipulates how factories are to be built, how animals are to be fed, housed and treated, how manure is to be handled and carcasses are to be disposed of. As a general rule, the contract also releases the integrator from any liability.  In his book Eat Your Heart Out, Jim Hightower discusses this role of responsibility, which has been taken over by major food companies. He notes that in many cases of vertical integration in agriculture, the integrator (food business) denies the farmer the right to entrepreneurship. .